Well i dont think it would affect the brand image . Santro is sold in some markets as Atos. But i dont like the name Ritz. Its got too much zzzzz in it

.
@Elito- The rear is more spacious than the Swift. I think young people would still prefer the Swift , Middle aged group would prefer the Ritz for the rear space. Would like to know if Ritz has better boot space than the Swift after seeing its shape.
I think Wagon R would continue for time being. Maruti is just increasing its range but i dont think they are bothering much if their products are competing with each other. They gotta be careful since Dzire has eaten SX4 sales. They better not try to spoil Swift sales!!!