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Originally Posted by Sam Kapasi Infinity will provide you refinement. Now look at the country you live in. How many Navins in India and how many Not-Navins?
I can market infinity till I drop dead and it still wont outsell JBL trust me. |
Don't Agree Sam! Right marketing makes the right Products sell.Don't have a proper opinion on the product Navin highlighted but would like to give an opinion on Infinity. If a customer can perceive that Infinity sounds better, he wouldn't mind paying for it. I myself have been dying to take a demo of Infinity brand in Hyderabad but to no avail. JBL 606 Compos cost 6000/- But I was game for Alpine at 7500/- if they sounded better. And surely wouldn't mind a lil more if Infinity gives me Better than Alpine/JBL.
Small
point.
Can give an example from my own business line of Petrol Pumps of right marketing.
Diesel with Addittives (like Xtra Mile Super Diesel of Indian Oil) was launched by IBP by the name "SHAKTI." Was Costing Rs. 2.25/litre more than normal diesel. No Petro pump dealer wanted to introduce it as Diesel customer is very very price Sensitve and is know to shift Petrol pumps even for differences of just around 5 paise/litre!
I was the only one who put up my hand and said I would sell it. And sell I did beyond anybody elses's expectation. And my main customer was not the Diesel Car Owners as most expected but 7 Seater Passenger Autos(don't know if they are prevalent in Mumbai, but in Hyderabad on the highways they are a major rage and much prefered to Govt. Bus!) who fill not more than 10 litres of Diesel in a day! The quantity of "SHAKTI" sold will never match that of normal diesel but still it sells in quantity enough to make it a viable proposition.
Another Example from Audio World.
Tested out Soomoku Active Subwoofers the other day. 12" Active sub in box costs around Rs. 12,000/- and he's selling it in good enough numbers I'm told. I found the subs to be creating real loud noise but somehow wasn't very happy with quality - just found it to be making noise, and very loud noise at that. Noise is what some want and as soomoku is giving it, he's selling it!
So, if a customer can percieve, and only if he can perceive a difference in sound quality between infinity and others then diffinitely they'll sell.
Tell you what, when you launch JBL/Infinity anywhere take your Palio eyeballer along for inaugration, get a pic of it published in a paper and see the mad rush eye***** for your eyeballer. Max of those may say Ba##s to your Product for the price it quotes but for start it will get a sifnificant number of customers and I can't imagine the buzz it will create in the market!!!
Huh! A long post that! My intention was not to give you advise on anyting ( I'm the one who is and shall be taking your advice) but just to make a point - Infinity Can Sell!!