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msprabhakar · 17th November 2005, 20:13

Value associated with safety features is a by-product of evaluative culture. No, I'm not talking of any hi-funda philosophy. What this means in our context is, an average person (Indians included) evaluates the benefits of a feature (safety, in this case) against factors in the environment that will negate the benefit. So, an average Indian realises that there's not much value at the current moment in ABS, airbags, etc. when he/she carries a 10x risk of being killed due to bad roads/ street lighting, steel rods projecting from the rear of a truck, vehicles cutting lanes or coming in the opposite direction, an open nullah on 26/7,...

Did you know that (western) insurance stats say that Electronic Stability Control (ESC) alone has saved more lives than seat belts + airbags + ABS put together? If our courts are so evidence-based, why haven't they put the priority in the right order? For that matter, the courts should have put the priority first on the quality of roads over everything else!

As the Ford Fiesta rep said "People want more dhinchak for their money", and as R.K.Laxman has always been saying, the common man knows what (or who) adds value!

17th November 2005, 20:13	#9 (permalink)
msprabhakar BHPian Join Date: Jun 2005 Location: Mumbai Posts: 196	Value associated with safety features is a by-product of evaluative culture. No, I'm not talking of any hi-funda philosophy. What this means in our context is, an average person (Indians included) evaluates the benefits of a feature (safety, in this case) against factors in the environment that will negate the benefit. So, an average Indian realises that there's not much value at the current moment in ABS, airbags, etc. when he/she carries a 10x risk of being killed due to bad roads/ street lighting, steel rods projecting from the rear of a truck, vehicles cutting lanes or coming in the opposite direction, an open nullah on 26/7,... Did you know that (western) insurance stats say that Electronic Stability Control (ESC) alone has saved more lives than seat belts + airbags + ABS put together? If our courts are so evidence-based, why haven't they put the priority in the right order? For that matter, the courts should have put the priority first on the quality of roads over everything else! As the Ford Fiesta rep said "People want more dhinchak for their money", and as R.K.Laxman has always been saying, the common man knows what (or who) adds value! __________________ Please, God, grant me the spark to imagine and a good car to ride over our potholes...