Team-BHP - View Single Post - Perception, Price and Looks : The factors that sell a car

nickatnite · 3rd November 2009, 20:00

Plain ugly, quirky or mediocre looks combined with space and fuel efficiency are the main factors that motivate sales of cars in India. The mass market doesn't like flashy or conspicuous. The Indica could have been designed as a smaller version of the Golf or SEAT Ibiza. Alas, not so. TATA Motors has studied the market well. Ditto, Hyundai. As for the wealthy , their purchases are motivated by the price paid combined with status symbolism which is amplified by statements like "he paid 80lacs for this car" etc., for example. Most of the convertibles imported by luxury car dealers are picking up dust at their lots and what sells are the status symbol sedans. This is the state of the Indian car market dominated by a sea of dreary little econoboxes and ludicrously overpriced status symbol sedans driven by chauffers.

3rd November 2009, 20:00	#40 (permalink)
nickatnite Senior - BHPian Join Date: Jan 2006 Location: NYC/MAA Posts: 1,033	Plain ugly, quirky or mediocre looks combined with space and fuel efficiency are the main factors that motivate sales of cars in India. The mass market doesn't like flashy or conspicuous. The Indica could have been designed as a smaller version of the Golf or SEAT Ibiza. Alas, not so. TATA Motors has studied the market well. Ditto, Hyundai. As for the wealthy , their purchases are motivated by the price paid combined with status symbolism which is amplified by statements like "he paid 80lacs for this car" etc., for example. Most of the convertibles imported by luxury car dealers are picking up dust at their lots and what sells are the status symbol sedans. This is the state of the Indian car market dominated by a sea of dreary little econoboxes and ludicrously overpriced status symbol sedans driven by chauffers. Last edited by nickatnite : 3rd November 2009 at 20:06.