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Old 20th July 2006, 11:03   #209 (permalink)
supremeBaleno
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Join Date: Dec 2005
Location: Weekdays at DetroitOfIndia (Chennai) & Weekends at VeniceOfTheEast (Alappuzha).
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Quote:
Originally Posted by jathinrao
according to me ,the most overrated car in INDIA is HYUNDAI SANTRO.
Mostly agree with you on the Santro part. One more reason in Santro's popularity is that even though it was Suzuki that pioneered the tall boy concept, it was the Koreans who took max. mileage out of it in India, by introducing it first, while the MUL guys were sleeping on their A**. Thus, the Koreans sort of created an impression in the Indian psyche that it was their innovation.
Quote:
Originally Posted by jathinrao
A car which is underrated in INDIA, which deserves to sell more is the TATA indigo MARINA diesel.
Coming to the Marina, you mentioned 2 reasons for its lack of popularity. 1st being Indians not taking to estates, which is quite true, as evident from disasters like the Tata Estate, Swing, Altura, Weekend, Adventure etc. But then these vehicles are more useful for the Westerners who take off every friday on vacation with loads of luggage, their pets, a couple of cycles mounted behind the car etc. Can't comment on the 2nd reason - not being marketed well - as I don't follow (actually ignore) their efforts.

But, IMO another main reason for it not taking off is the image of Tata as a car manufacturer. Their Indica was a big hit, partly due to cabbies/BPOs taking to it and partly because it was a VFM option for people going for their 1st car and wanted something different and/or diesel powered. They would also be willing to put up with the quality issues that come as part of the package. But in the case of the Indigo/Marina, it is one segment above and people who would be shelling out 5L or more would definitely be looking for snob value and reliability, which is lacking in this product.
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Last edited by supremeBaleno : 20th July 2006 at 11:05.
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