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Old 29th August 2004, 16:02   #5 (permalink)
GTO
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Join Date: Feb 2004
Location: Bombay
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Maruti Suzuki :
Modern products. Period.
Modern diesel engines.
1.3 L Zen with alloys, sporty suspension etc. as the new power-hatch.
Avoid confusion and cannabalisation within products in the 2 - 4 lac bracket.
Dump Esteem and bring in Liana.
Start developing local capabilities of R&D. Very cost-effective. If Tata can do an Indica, Maruti can do a lot more than changing lights to existing platforms.

Hyundai India:
Launch Getz!!
New gen of Accent.
Smaller SUV.
Diesel CRDi Sonata. *
Enter MUV market.

TATA:
Quality, quality, quality.
Outsourcing Petrol engines.
Turbo charging diesel engines with intercoolers.
Entirely new MUV.
Launch stripped Safari for 6 lacs as a stopgap till new MUV.
More professional dealerships (atleast in Metros)

Ford India:
Sporty (mechanically) variants of the Ikon.
CRDi engines for the Ikon.
Relaunching new Mondeo backed by a proper marketing campaign.
Getting the price right with the Fusion.

GM - Opel:
Shut down Opel. Focus on Chevy.

GM - Chevrolet :
Forrester is an enthusiasts car. High-end variant with Turbo engines.
Dont launch outdated Matiz. Instead bring in modern small car.
Change engine of Tavera and increase suburban and semi-urban dealer base.

M&M:
Urban Dealerships (quality and quantity).
Sort out handling of Scorpio.
Offer a full blown loaded 4x4 variant (a la Rio Designs green Scorpio).
Release non-turbo extremely base version for rural sales and economies of scale.
Develop CRDi F-A-S-T.

Honda India:
Launch Civic in ex-Vtec pricing.
Accord V6 with manual option (available in Coupe in the US).
Improve dealership quality.
After gauging market response to the Getz and Fusion, consider premium hatch.
Diesels options.

Toyota India:
Introduction of new qualis.
Reprice Camry with marketing blitz.
Improve ride quality of Corolla.
Must enter small car segment (Yaris etc.)

FIAT India:
Marketing, Marketing, Marketing.
Image, Image, Image.
Professional dealership chains.
Customer Service orientation.

Diamler-Chrysler India:
Quality & Reliability! Also a global issue instead of a local issue.

Skoda India:
Well-priced powerful petrol version of Octavia.
Modify rear seat angle for comfort. Fabia.

Thats it off the back of my head. Will edit as I think of more.

Amit, Superb topic

GTO



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