Due to various reasons mentioned in this thread, no matter what advertisement / marketing strategy they try, TKM cannot make the Innova P sell more.
The only entity that can breathe life into the Innova P is the GoI - by removing the existing subsidies on diesel and bringing the price of diesel on par with petrol, as it logically should be. The day this happens, you can see people preferring Petrol variants over diesel.
But then, in a country like ours, where populism reigns over common-sense, don't see this happening for a long time to come.
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