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GTO · 16th February 2004, 00:16

So Hindustan Motors has finally awoken from its deep snoozing session, and has launched the Lancer 1.8 INVEX (Some short form for the auto+manual gearbox). Regular Formula Inders will remember that we had covered this atleast a month back, but Hindustan Motors has done the dreaded and launched this potentially fantastic vehicle with a kill-joy automatic transmission.

Even the pricing is not competitive at all, its all of 10 lacs on-road in Mumbai - a move which takes it straight on into Corolla, Octavia and Optra 1.8 territory. All of these cars are decidedly a generation or two ahead of the Lancer 1.8 and I cant wait to see how it fares against such competition. But someone from HM quoted that they are aiming for 1000 - 1500 cars ONLY per year (Thats roughly 120 odd cars per month). ####, even the cut-priced Baleno now sells more than that.

I really want to know what the marketing department at HM has been smoking of late...

GTO

16th February 2004, 00:16	#1 (permalink)
GTO Super-Admin Join Date: Feb 2004 Location: Bombay Posts: 12,185	So Hindustan Motors has finally awoken from its deep snoozing session, and has launched the Lancer 1.8 INVEX (Some short form for the auto+manual gearbox). Regular Formula Inders will remember that we had covered this atleast a month back, but Hindustan Motors has done the dreaded and launched this potentially fantastic vehicle with a kill-joy automatic transmission. Even the pricing is not competitive at all, its all of 10 lacs on-road in Mumbai - a move which takes it straight on into Corolla, Octavia and Optra 1.8 territory. All of these cars are decidedly a generation or two ahead of the Lancer 1.8 and I cant wait to see how it fares against such competition. But someone from HM quoted that they are aiming for 1000 - 1500 cars ONLY per year (Thats roughly 120 odd cars per month). ####, even the cut-priced Baleno now sells more than that. I really want to know what the marketing department at HM has been smoking of late... GTO __________________ GTO Change the way you think, and watch the world change around you. Please don't PM for support. Use the Contact Form instead. Please read the NEW Team-BHP FAQ section for all your queries.