Team-BHP - View Single Post - The all new Indica Vista (V3). Launch on 23rd August!

nispatel · 23rd September 2006, 23:52

I'm happy to see Tata, the first real indian car manufacture, to move up in the value chain. Good thing with Tata motors is that they are listening the feedback and improving bit by bit. For being just over 7 years in car business, they have made good progress. And they seem to know customer psyche very well.

I'm amazed at their Product marketing team. Look at the way, they derived V2 and V3 varients and for Indigo, simply V varient. This way, they'll keep cashing on Taxi and fleet sagment who are happy with current products and at same time, venturing with technically better (and little pricy) variants of the same product to attract discerning customers.

All the best to Tata.

23rd September 2006, 23:52	#23 (permalink)
nispatel BHPian Join Date: Aug 2005 Location: Bangalore Posts: 94	I'm happy to see Tata, the first real indian car manufacture, to move up in the value chain. Good thing with Tata motors is that they are listening the feedback and improving bit by bit. For being just over 7 years in car business, they have made good progress. And they seem to know customer psyche very well. I'm amazed at their Product marketing team. Look at the way, they derived V2 and V3 varients and for Indigo, simply V varient. This way, they'll keep cashing on Taxi and fleet sagment who are happy with current products and at same time, venturing with technically better (and little pricy) variants of the same product to attract discerning customers. All the best to Tata.