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crappy Tata Indica's or Indigo's or Marina's instead of going for the Skoda's, Merc's et all?
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Apples to apples and oranges to oranges. The last I checked, the Indigo and Mercedes were not competing in the same segment.
And I wouldnt really call an Indica / Indigo as a crappy car. For the price, they offer a LOT of value. This fact is attested by 10,000 customers a month.