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GTO · 12th May 2004, 22:30

I think what Fiat really ought to do is kick all the current dealers (atleast in Bbay) in their a** and introduce a whole new chain of professional and customer-orienter dealers. Did you know that the margins on Fiat cars are way higher than their counterparts at Maruti and Tata? If Fiat were to strengthen its commitment to India, and assert the same to its potential dealers...I see no reason why groups such as the Sanghis and Auto Hangars would not get into retailing Fiats. They are afterall the best products in their class...especially the Palio.

Imagine this, Fiat dealers finally projecting a whole new look. Technologically friendly, car-educated sales people and absolutely professional and friendly service reps. For all the marketing that a company does, its the dealer that actually interacts with the end customer. Its the dealer that can build or ruin a companys reputation.

GTO

12th May 2004, 22:30	#13 (permalink)
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 13,156	I think what Fiat really ought to do is kick all the current dealers (atleast in Bbay) in their a and introduce a whole new chain of professional and customer-orienter dealers. Did you know that the margins on Fiat cars are way higher than their counterparts at Maruti and Tata? If Fiat were to strengthen its commitment to India, and assert the same to its potential dealers...I see no reason why groups such as the Sanghis and Auto Hangars would not get into retailing Fiats. They are afterall the best products in their class...especially the Palio. Imagine this, Fiat dealers finally projecting a whole new look. Technologically friendly, car-educated sales people and absolutely professional and friendly service reps. For all the marketing that a company does, its the dealer that actually interacts with the end customer. Its the dealer that can build or ruin a companys reputation. GTO __________________ GTO** Change the way you think, and watch the world change around you. Please don't PM for support. Use the Contact Form instead. Please read the NEW Team-BHP FAQ section for all your queries.