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GTO · 4th June 2004, 23:42

Move over 800, the Alto is here. After 21 long years of virtually unchallenged leadership at the very top, India's largest selling model finally had to give way to its younger sibling - The Maruti Alto. While some may have thought it impossible to move the 800 from position no.1 (very recently touching the 20,000/month mark), Maruti has done it again. Smartly reducing the price of the non-a/c Alto to an unbelievable Rs. 2.3 lacs, Maruti has provided an alternative to the first-time car buyer. The Alto is a full two generations newer than the utterly outdated Maruti 800 and is safer, better built, far more modern in design and drives much superior than the extremely basic 800.

The Alto is offered without an air-con at 2.3 lacs. Butttttttttttttttt all the brackets and provisions for an air-con are provided. Thus, an owner can go back to the show-room at a later date and have a bolt-on "factory fitted" air-con.

Whats even more amazing is what a few changes in standard fitments and a 10% reduction in price can achieve. The Alto till very recently managed no more than 2000 cars per month.

In May 2004, MUL moved 10373 Altos compared to 10016 Maruti 800's. Awesome isnt it?

Source - The Economic Times article.

GTO

4th June 2004, 23:42	#1 (permalink)
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 13,852	Move over 800, the Alto is here. After 21 long years of virtually unchallenged leadership at the very top, India's largest selling model finally had to give way to its younger sibling - The Maruti Alto. While some may have thought it impossible to move the 800 from position no.1 (very recently touching the 20,000/month mark), Maruti has done it again. Smartly reducing the price of the non-a/c Alto to an unbelievable Rs. 2.3 lacs, Maruti has provided an alternative to the first-time car buyer. The Alto is a full two generations newer than the utterly outdated Maruti 800 and is safer, better built, far more modern in design and drives much superior than the extremely basic 800. The Alto is offered without an air-con at 2.3 lacs. Butttttttttttttttt all the brackets and provisions for an air-con are provided. Thus, an owner can go back to the show-room at a later date and have a bolt-on "factory fitted" air-con. Whats even more amazing is what a few changes in standard fitments and a 10% reduction in price can achieve. The Alto till very recently managed no more than 2000 cars per month. In May 2004, MUL moved 10373 Altos compared to 10016 Maruti 800's. Awesome isnt it? Source - The Economic Times article. GTO __________________ GTO Change the way you think, and watch the world change around you. Please don't PM for support. Use the Contact Form instead. Please read the NEW Team-BHP FAQ section for all your queries.