Dear Navin,
With all due regards to you please note that in most of the cases the marketing is a gimmick and if you do not like this word then we will call it as an art wherein the marketer is creating an artificial hallow around the product so that the consumer psyche is motivated enough to at least try the same with enough legal cover to play around.That means we can not definitely prove something is right or wrong because it is circumstantial.Even multinational companies do that.And legally the consumer can do very little.
Let us discuss few examples.HLL's Fair & Lovely cream guarantees changing skin complexion.Do you think it is possible?All it has is some kind of skin bleaching agents to act on skin's melanin pigmentation system to bleach it temporarily.Again,the much publicised Arrow shirt with airconditioning effect wherein they claim the skin breathes.Do you think it is possible?Can a shirt geneate cool air without having a compressure?Is it logical?It is nothing but spcially arranged cellulose fibres allowing air to pass without hampering the texture of the cloth.But such kind of marketing goes on and on.
And Ram ,I think ,has spoken in that perspective although little overtly.Nevertheless,this is a free forum and the initiative by GTO on this topic is definitely very encouraging.At least,it gives us a chance to discuss the topic freely.Regards, |