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Originally Posted by [b Quote[/b] ]Why do you think the car was not such a big success ? |
Marketing ...plain and simple. Ofcourse, the reputation Fiat dealers built for themselves didn't help either! But I think the primary reason was the terible marketing. Look at Ford. They were in bad shape during their Escort days, as they had a terrible product and shabby dealers. But, once they had a good product, they went all out with their advertising and created a lot of public awareness. This, more than anything has been instrimental in their rejuvination.
The Sienna/Petra is really a great car, and at the price, even better. Its suspension and build are really great, muuuuuch better than even a City. it also comes with generous equipement levels. But, things have just never gone right for Fiat from day 1, and they only have themselves to blame.