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Originally Posted by [b Quote[/b] ]Look at Ford. They were in bad shape during their Escort days, as they had a terrible product and shabby dealers. But, once they had a good product, they went all out with their advertising and created a lot of public awareness. This, more than anything has been instrimental in their rejuvination. |
True, their "Josh" campaign is still counted as one of the best the Indian automotive industry has seen in recent times.
GTO