radio mirchi radio does wonders especially when many tune to FM hindi
it has got an overwhelming response here in bahrain and as of now they have focussed on
1) use of seat belts
2) driving alert than be in thoughts
3) placing infant / child on drivers lap and also the front seat without seat belts
4) callers to FM song request are advised Not to talk on mobile when driving and this has got a good target audience who move off the curb and then request a song. How much is done in practice is ?? but atleast it has made drivers attentive and message has gone across
__________________ 332kmph 1999 unrestricted GSXR1300R ROYAL ENFIELD MACHISMO 1992 636 RB20DET NISSAN |