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Old 5th December 2006, 14:54   #13 (permalink)
2fast4u
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Join Date: Mar 2005
Location: pune / Bahrain
Posts: 447
Default radio mirchi

radio does wonders especially when many tune to FM hindi

it has got an overwhelming response here in bahrain and as of now they have focussed on
1) use of seat belts
2) driving alert than be in thoughts
3) placing infant / child on drivers lap and also the front seat without seat belts
4) callers to FM song request are advised Not to talk on mobile when driving and this has got a good target audience who move off the curb and then request a song. How much is done in practice is ?? but atleast it has made drivers attentive and message has gone across
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