hey guys...
I decided to give a small tip to fiat on marketing of the Palio and they actually responded to me! HEre is the mail i sent them and their response.
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Originally Posted by [b Quote[/b] ]hello....
Since you guys at Fiat aren't doing what you are supposed to, I thought,
being a fiat fan and a palio owner i should remind you that you have a
fantastic car in the Palio and you guys need to market it well. So here is
one tip on marketing of the Palio.
AutoCar India in their July issue have done a 6 hatchback comparo between
the Palio NV,Corsa Sail,Tata Indica, Maruti Wagon R & Hyundai Santro and
Maruti Zen. They have picked the Palio as the best hatchback in India.
Please bring out full page advertisements in the papers highlighting this
article and AutoCar's decision. You can pick paragraph's from the article to
show the PAlio's superiority over other cars.
Hope you will acknowledge and respond.
Thanks
Amit Raisinghani.
A Fiat Palio owner. |
A few days later the response came as follows:
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Originally Posted by [b Quote[/b] ]Dear Amit,
Thank you for your valuable suggestions with regards promoting the Autocar
feature on the 6 car shoot-out.
We have already initiated actions at our end, and you should soon being
seeing press adds, TV adds and also reprints of the Autocar test drive
results.
Through ardent Fiat fans like yourself, we hope to generate goodwill and
positive feedback and referrals that through word of mouth will dispel
negative rumours about the products.
We also would like to put to record, that in case you do desire our
assistance at any point of time, please feel free to revert to me
immediately.
Kind Regards
Sandeep Jaisinghani |