Quote:
Originally Posted by Debasischatterj  2.For the same manufacturing company namely MUL and between the two discontinued (soon to be) models Zen and Baleno ,more and more people are still opting for Baleno during April--October,06 albeit being in two different segments. Baleno has sold closed to 60% in this period compared to 11k sales of financial year 2005-06. Whereas,for the same period it is only19% for Zen. Now,view this against the general trend of linear relationship between overall sales vs.segmentation. In general,it is higher the class lower the overall sales.But,surprisingly for MUL, it is higher the class higher the sale between two discontinued varients. Very interesting finding ! |
News about Zen production being stopped came out in March 2006 [
http://in.rediff.com/money/2006/mar/06maruti.htm]. I guess for Baleno we didn't have concrete information till Oct 2006. Also, along with Zen, Maruti had WagonR (similarly priced, difference being tall-boy design). People could have opted for low end WagonR instead of Zen. In case of Baleno, there was no similar offering from Maruti stable (Esteem being in a different segment).
This could be the reason for higher sales of higher class for the discontinued models.