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Old 21st October 2004, 22:35   #13 (permalink)
johnjacob
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Join Date: Sep 2004
Location: Bangalore, INDIA
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Originally Posted by [b
Quote[/b] (v12 @ Oct. 21 2004,14:42)]The new Swift will definitely compete against the Getz and Fusion. I guess the Swift will replace the Zen. What remains to be seen is what will it be named? Swift? No i dont think so. Swift = Esteem = Baleno across countries. Zen? Not sure. Its a completely new design and they wudnt name it Zen. So a new car with a new name.

If the Swift replaces the Esteem, then obviously it wudnt take Suzuki long to add a boot to the car (like the Liana).

So what do u think? What goes out? Esteem or Zen?
While the Swift is in the same price range as the Esteem, they are not direct competitors since they are in different segments (premium hatchback vs basic sedan). The Swift cannot replace the Zen since it will be much more expensive than the Zen (besides, Maruti never replace any of their models even obsolete - think M800!). As for naming, other than Team-BHP'ians - who are very much in the minority - most Indian car-buyers neither know nor care what the same model is called in other markets (besides, Suzuki is calling the Swift the Swift in Europe even though there is an Esteem-derivative called the Swift in the US). The only conflict I can think of for Maruti is if they add a booted version of the Swift - that would compete against the Baleno.

Therefore my prediction is that, the Swift will be available only in hatchback form, and will be priced to compete against the Getz.
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