Team-BHP - View Single Post - When was the last time you saw a Ferrari ad?

GTO · 27th June 2004, 20:59

Really...when was the last time that you saw a Ferrari advertisement? Or a Lamborghini advert? Chances are you havent ever. And why not? There are other exotic brands such as Porsche, Jaguar among others that advertise aggressively around the globe.

Also its not that Ferrari and Lamborghini are the best known brands world wide. Ford, Mercedes, Honda and Toyota take the distinctions for that.

The truth is - Italians are passionate people and most Italian goods sell on passion. Most dont even use traditional channels of marketing...The hype and aura that their image creates is enough to get the counters go "chang chang".

Ferrari's primary marketing and advertising tool is Formula 1. Second, its heritage (racing and otherwise). Third its market positioning. You wont ever hear of a Ferrari SUV ( a la Cayenne) or a cheap Ferrari (Porsche Boxster). Its high-end...its supreme.

Think about it, having a brand so powerful and so exotic that you dont need to advertise at all?

GTO

27th June 2004, 20:59	#1 (permalink)
GTO Super-Admin Join Date: Feb 2004 Location: Bombay Posts: 12,467	Really...when was the last time that you saw a Ferrari advertisement? Or a Lamborghini advert? Chances are you havent ever. And why not? There are other exotic brands such as Porsche, Jaguar among others that advertise aggressively around the globe. Also its not that Ferrari and Lamborghini are the best known brands world wide. Ford, Mercedes, Honda and Toyota take the distinctions for that. The truth is - Italians are passionate people and most Italian goods sell on passion. Most dont even use traditional channels of marketing...The hype and aura that their image creates is enough to get the counters go "chang chang". Ferrari's primary marketing and advertising tool is Formula 1. Second, its heritage (racing and otherwise). Third its market positioning. You wont ever hear of a Ferrari SUV ( a la Cayenne) or a cheap Ferrari (Porsche Boxster). Its high-end...its supreme. Think about it, having a brand so powerful and so exotic that you dont need to advertise at all? GTO __________________ GTO Change the way you think, and watch the world change around you. Please don't PM for support. Use the Contact Form instead. Please read the NEW Team-BHP FAQ section for all your queries.