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Originally Posted by [b Quote[/b] (Hatari @ June 27 2004,23:34)]dont u think Ferrari have the most effective advertising ?
F1 !
Ferraris' arent family cars.. they dont give good mileage..
they'r made to be driven hard.. and fast !
why shud they advertise anywhere else ?
..they'r spending $ 440 millions US a yr on F1 ! |
That's more like it. Not many can afford a Ferrari or Lambo. Those who can, already know all about them.
As Shantanu said, the Enzo can only be bought by people who are invited to do so. There's no point in advertising such a product.