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|31st March 2010, 22:14||#1|
Distinguished - BHPian
Join Date: Jul 2007
Thanked: 4,673 Times
Coe - Centre Of Excellence - 4 Wheel Drive
Dear all - As we in the organization move from one financial year to another, it becomes a natural progression that we look very closely at newer opportunities for us to base our business progress, customer delight focus and growth. As the standard of living in our country progresses, expression of one's lifestyle has become a necessary requirement of people. Out of the various modes people use to express themselves, off roading in 4 wheel drive vehicles has become one of the preferred modes of this expression. We realize and recognize the potential that this essential activity brings to us, not only as a business but also as a means by which we interact with you all, build customer goodwill and progress the brand awareness and loyalty.
It gives me immense pleasure to inform all of you that from tomorrow, I take over additional responsibility as HEAD COE - 4 WHEEL DRIVE / CULT VEHICLES at Mahindra & Mahindra Ltd.
Guys, I am essentially one of you. Over the last one year and 3 months, thanks to all of you and TeamBHP, I think I can state that I have recieved more than my share of recognition as a 4 wheel drive enthusiast and I humbly thank each and every one of you for the same.
I now request you to please share your 4 wheel drive related requirements, needs, emotions and anything else that you may want to share in this thread. We are already interacting on the Thar thread which is only one amongst many M&M 4 wheel drive products playing around in my head. I firmly believe that utilization of this thread will bring out the best amongst all of us, which will finally benefit everybody, you as our brand ambassadors and the organization, where I shall endeavour to bring to you more and more exciting 4 wheel drive possibilities / products.
And by the way, the Thar is well on its way to you, in 4 wheel drive as well as in 2 wheel drive configurations..
Please accept my best personal regards,
|31st March 2010, 22:32||#3|
Senior - BHPian
Join Date: Oct 2008
Thanked: 426 Times
Thats a great news BD Sir. I am sure with you in that key position the Indian 4x4 scenario will get to see some good product line up in coming days
And nice to know that quite practical decision on the Thar and hope there is categorization of basic and fully loaded versions in the 4wd Thar variant as well.
Wishing success on your new assignment.
|31st March 2010, 22:45||#4|
Join Date: Feb 2005
Location: New Delhi
Thanked: 15,685 Times
Congratulations Behram. Hopefully under your guidance, the step motherly treatment to 4x4s like scorpio 4x4 etc., will stop, and 4x4 enthusiasts can expect simultaneous launches!
|31st March 2010, 22:52||#5|
Join Date: Mar 2010
Congratulations Behram Sir on your new role.
The Thar site is really good. Will check it out in the showroom soon.
|31st March 2010, 22:58||#7|
Join Date: Nov 2004
Location: BOM, PNQ, DXB
Thanked: 21 Times
Congratulations Dhabhar Saheb, wishing you all the best for the new role and many more in the future.
|31st March 2010, 23:07||#9|
Join Date: May 2004
Thanked: 7,683 Times
Congratulations Behram! This is indeed an excellent news! Wishing you the very best for the additional responsibilities and look forward to great deal of action from your new department.
|31st March 2010, 23:08||#10|
Senior - BHPian
Join Date: Dec 2007
Thanked: 136 Times
Wishing you all the best in the new role.
The COE is in very capable hands!
|1st April 2010, 07:10||#12|
Senior - BHPian
Join Date: Jan 2009
Thanked: 356 Times
Behram Saab, Congrats on the added responsibilities. We` look forward to seeing some cult vehicles revived like the CL340/Classic and 4x4 playing a little more centre stage in M&M overall strategy
|1st April 2010, 08:39||#14|
Join Date: Apr 2006
Thanked: 30 Times
This is really a good news - I am sure we would see further Transformation of Products from Mahindra - to the name & the implementation of - centre of excellence.
Congratulation for your new additional responsibility.
Thanks & Regards
Last edited by anupam00 : 1st April 2010 at 08:39. Reason: updated
|1st April 2010, 08:41||#15|
Join Date: Jan 2007
Thanked: 56 Times
Congratulations to you sir, this is great news now we really know that Mahindra is giving the 4x4 vehicles a serious thought. The Thar being the first with your help and we know that there are going to be many many more 4x4 vehicles with you sir now in the drivers seat.
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