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Old 18th July 2007, 15:49   #15 (permalink)
ajmat
Team-BHP Moderator
 
Join Date: Feb 2004
Location: Bangalore
Posts: 4,889
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Quote:
Originally Posted by scooby05 View Post
But they are still Selling Very Successfully!! and people are buying happily and still cribbing! People also swear by Tatas vehicles!

Imagine the potential

Sumo / Sumo replacement - for BPO, big family, corrupt politican / renta mob segment

Safari - despec a discovery and sell it as a value brand

Defender (old landy) - assemble in India - hammer m&m in the defence segment - ironic that Pakistan army use them a lot

Assemble Disco and RR in India and create and establish a niche market

Not sure where Jag fits in though. Brand very sensitive, X type regarded as a leatherised Mondeo despites Ford's best efforts
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