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tsk1979 · 25th July 2007, 15:46

Hmm so the commercial vehicle thread is getting into a AL vs Tata one.
My obervations(as a layman, cause I have no experience or insight into what goes on inside) are mostly based on the media and popular perception
1. South India is a AL stronghold, North India is a Tata stronghold.
2. KSRTC(Kerela) had very old AL buses, private operators had new turbo Tata buses, so the general perception was that Tata buses are better
3. Tata is a media darling, and also a much loved company for giving a "India's own car" and sticking out its neck among the Japs and Koreans, and also putting the Indian automobile industry on the world map
4. In contrast AL is seen as bumbling on. No offence, but if you talk to a transporter(have a few in the family) they swear by Tata.

Regarding R&D, most efforts start by copying engines etc., What matters is the setup now in place and the brand image which comes along.
Tata commercial vehicles is not just Tata, it carries the might of the Tata group. People hear Tata people imagine global takeovers.
In comparison to that AL is just another truck maker.
Tata went from trucks to lousy SuVs to decent cars and MUV/SUVs. Ashok leyland went from trucks to trucks.
Jomz, you are an insider, so you know a lot of stuff, but if you ask the leyman, or somebody from the stock market, they all say put money on Tata.

25th July 2007, 15:46	#174 (permalink)
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: Noida, New Delhi Posts: 9,200	Hmm so the commercial vehicle thread is getting into a AL vs Tata one. My obervations(as a layman, cause I have no experience or insight into what goes on inside) are mostly based on the media and popular perception 1. South India is a AL stronghold, North India is a Tata stronghold. 2. KSRTC(Kerela) had very old AL buses, private operators had new turbo Tata buses, so the general perception was that Tata buses are better 3. Tata is a media darling, and also a much loved company for giving a "India's own car" and sticking out its neck among the Japs and Koreans, and also putting the Indian automobile industry on the world map 4. In contrast AL is seen as bumbling on. No offence, but if you talk to a transporter(have a few in the family) they swear by Tata. Regarding R&D, most efforts start by copying engines etc., What matters is the setup now in place and the brand image which comes along. Tata commercial vehicles is not just Tata, it carries the might of the Tata group. People hear Tata people imagine global takeovers. In comparison to that AL is just another truck maker. Tata went from trucks to lousy SuVs to decent cars and MUV/SUVs. Ashok leyland went from trucks to trucks. Jomz, you are an insider, so you know a lot of stuff, but if you ask the leyman, or somebody from the stock market, they all say put money on Tata. __________________ Reclaiming.....!