 Awards: The Scorpio was awarded various awards from various bodies
· The Car of the Year’ award from Business Standard Motoring, CNBC Autocar and
BBC Wheels
· Launch of the Year’ award from India Leadership Summit
· Excellence in Marketing and Brand Building Award by Indian Express
· Automotive Industries (October 2002 issue), an auto magazine based in Detroit, USA
did the Scorpio case as cover editorial saying Lessons to learn for big three
· The Brand Derby ‘Brand of the Year’ by Business Standard
· EFFIES awards by Bombay Ad Club for “Advertising Effectiveness”
· EMVIES Award by Bombay Ad Club for ‘Innovation on Radio’ on Scorpio Launch
· DSIR Govt. of India Award for R&D for Scorpio (First time for an Automobile
category)
· “Customer Satisfaction Award” (for SUV category) by NFO – International Rating
Agency
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One of the things we know is, It's not how stand by your car, its how you race your car.
--Jarule |