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Nattusbs · 15th August 2007, 03:23

IMO the important thing is branding. Luxury comes at a price, a status symbol. Benz, BMW, Jaguar, Land Rover want to maintain that image. These companies want to sell cars, but, not a huge volume on their high end cars, rather have higher margins on them.

So there are 2 reasons for the higher price of these cars in India:

1. Higher taxes since they are imported.
2. Luxury image - branding, status.

Cheers

Nattusbs

Note: I actually own a Benz and a Land Rover here in southern California

15th August 2007, 03:23	#25 (permalink)
Nattusbs Newbie Join Date: Jun 2006 Location: Costa Mesa Posts: 42	IMO the important thing is branding. Luxury comes at a price, a status symbol. Benz, BMW, Jaguar, Land Rover want to maintain that image. These companies want to sell cars, but, not a huge volume on their high end cars, rather have higher margins on them. So there are 2 reasons for the higher price of these cars in India: 1. Higher taxes since they are imported. 2. Luxury image - branding, status. Cheers Nattusbs Note: I actually own a Benz and a Land Rover here in southern California