Team-BHP - View Single Post - Indian car magazine anniversary issue dilemma.More advertisements than content?PROVEN

Hussain · 20th September 2007, 13:03

“8th Anniversary issue.Massive 500 pages.”
“9th Anniversary issue. 456 pages.”

September editions of Autocarindia and Overdrive read thus.You are buying ‘massive’ anniversary issues full to the brim with content.Thus you are paying a higher rs.100 price for the anniversary special.Just when you foresee more content from the Godzilla sized magazines,you realise that their anniversary issue is a celebration for the magazines bean counters.Rather than for you.The solely ‘massive’ factor about our beloved Indian automag anniversary issues is the advertisements.You heard me right.You have paid almost twice the amount for more advertisements.Cant argue with the numbers=

Overdrive Out of a total of 456 pages,127 are full page advertisements.Hence YOU are paying with your time and money to read a car magazine which is about 1/3rd advertisements.Yet Overdrive numbers pale in comparison to Autocarindia.

Just study Autocarindias numbers.For autocarindia of a magazine size of 440 pages,a shocking 251 pages are full page advertisements. In percentage terms, 57% of the Autocarindia September ’07 magazine is advertisements.

Autocarindia score = 251 Fullpage Ads out of 440 pages(57%)
Overdrive score = 127 Fullpage Ads out of 456 pages (28%)

These insulting numbers exclude the smaller page ads on content pages like the autocarindia new buyers guide has ICICI ad strips at the bottom or the pitpass section which has Amazon battery ads at the bottom.Eager to read on your comments.

20th September 2007, 13:03	#1 (permalink)
Hussain Newbie Join Date: Sep 2007 Location: Mumbai Posts: 2	Indian car magazine anniversary issue dilemma.More advertisements than content?PROVEN “8th Anniversary issue.Massive 500 pages.” “9th Anniversary issue. 456 pages.” September editions of Autocarindia and Overdrive read thus.You are buying ‘massive’ anniversary issues full to the brim with content.Thus you are paying a higher rs.100 price for the anniversary special.Just when you foresee more content from the Godzilla sized magazines,you realise that their anniversary issue is a celebration for the magazines bean counters.Rather than for you.The solely ‘massive’ factor about our beloved Indian automag anniversary issues is the advertisements.You heard me right.You have paid almost twice the amount for more advertisements.Cant argue with the numbers= Overdrive Out of a total of 456 pages,127 are full page advertisements.Hence YOU are paying with your time and money to read a car magazine which is about 1/3rd advertisements.Yet Overdrive numbers pale in comparison to Autocarindia. Just study Autocarindias numbers.For autocarindia of a magazine size of 440 pages,a shocking 251 pages are full page advertisements. In percentage terms, 57% of the Autocarindia September ’07 magazine is advertisements. Autocarindia score = 251 Fullpage Ads out of 440 pages(57%) Overdrive score = 127 Fullpage Ads out of 456 pages (28%) These insulting numbers exclude the smaller page ads on content pages like the autocarindia new buyers guide has ICICI ad strips at the bottom or the pitpass section which has Amazon battery ads at the bottom.Eager to read on your comments.