Was talking to this auto journalist the other day, who said car firms seem to be following the Nokia strategy of launching new models at a high price and then slashing prices once the newness wears off.
GM did it with Spark and Hyundai is now doing it with the i10.
Once you take the novelty factor away, the current i10 prices seem even more exorbitant. Give it a few months and I bet we'll start seeing 40k discounts. |