Yes, it bad, and very tiring.
The bright lights have an almost magnetic effect on the eyes, we are drawn to look into them. My father (
Thad's Dad's Hints Series
) taught me to look at the curb on the left hand side of the car, away from the lights, but this is very hard to do here on Chennai roads, especially when you are trying not to run into the meridian.
Which also makes me think: it is a good idea to drive as far to the left as possible. Again, a hard thing on Chennai Streets, and probably many other roads of India if one doesn't want a stream of dead dogs, cows, etc etc in one's wake.
Given that the culprit is often an SUV, using their lights as part of the bully strategy, I think it takes more than publicity and education. Ignorance is easy to cure; arrogance is far harder.