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Originally Posted by tsk1979  When you are selling a economy hatch low quality of plastics and other stuff is acceptable, but this is not the case with an elite brand. |
Jaguar and LR would be made in UK by the very same people who are making it now. How will quality change by change of ownership? Besides, the main market for Jaguar is US where Indian cars do not sell and already we have Jag dealers oppose TATA ownership. How do you explain it?
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Originally Posted by tsk1979 So please stop looking for conspiracy theories where there is none. |
errr... you already forgot how skin color became an issue when Mittal bid for Arcelor? If there was so much hostility that was overtly displayed in media, one can only imagine what was being talked about behind the screens.
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hysterical remarks made against Lakshmi Mittal calling him “the predator” from India. Guy Dolle CEO of Arcelor termed Mittal’s offer as “ridiculous” and would be paid in “monkey money” (an inelegant expression in French signifying worthless money) in direct reference to Indian money.
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Dolle was not the only culprit, there were also some contemptuous declarations by minister’s of France and prime minister of Luxemburg which signified outright racism against Mittal.
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All this for a steel company and we are talking about a luxury auto brand here which depends on people perceptions. I don't think US jaguar dealers have looked at the quality of Indica cars before they opposed the deal. In the *luxury* auto market, or any other luxury market for that matter, it is the place of origin that matters. People pay for the brand value and not really the product. Brand value comes from place of origin.
Now I am not saying that it is entirely based on skin color, but just that people of lesser hues should work a bit harder to be considered equals. Being same quality and technology doesn't cut it, it should be more. Ask Toyota/Lexus how long it took them to be accepted Or ask the Indian software companies. It will take time for Indian companies to be accepted by mainstream Americans (major market for Jag/LR) and it will take more than just a good quality/product. TATA needs good PR, may be they need to flaunt their luxury hotel line in US.