Skoda is not a premium brand, even VW is not premium brand. It used to be in India but that gloss is vanishing fast, the market is changing. The context that created that perception no longer exists. You can't make a premium brand just because you want to, that devalues the word premium brand when there is nothing else backing it apart from your desire to see it as so. There is a lot more than goes into it than just words.
There is nothing in the Fabia that makes it premium, perhaps someone can quantify this premiumness. |