I like a lot of things about the brits, but one thing they can't do anymore is make a decent car.
Most british brands trail even the american cars in quality and reliability. BMW and Rover have spend billions and failed to revive these brands. Some of you may remember that BMW bought rover and failed. The then CEO was fired after Land Rover was sold to ford and the rover car division to some private equity firm.
I wish Tata's good luck and I would love to see the Land rover defender sold in India at a decent price, maybe with the new 2.2 liter engine. But personally I think Tata's will fail in this venture. They have been in the Indian industry for many years and still the biggest complaint about Tata is the quality and reliability of their products. I am not sure how they will succeed with Land Rover when Ford and BMW have failed to revive the brand. |