Some people have said (elsewhere, and perhaps here too) that with Tata ownership Jaguar will find a new market in India.
My undestanding is that they'll still have to pay the massive import duties (unless they go the Mercedes way), and will then have to compete head to head against Mercedes, BMW, Audi etc on price.
When they can't flourish in their more traditional markets which have far higher volumes, what chance do they have in India other then some glory sales?
It appears that some announcement is due and TATA are going to buy them anyway. My best wishes to them, I want them to be successful though personally would have preferred they'd rather taken a different route to the same goals. |