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Originally Posted by SuperSyn  Likely it is Tata's own DICOR not FIAT engine. So that means that the new Indica, which will have both Tata's and FIAT's engine has to priced higher than this old Indica DICOR. Getz territory.
Then there is Indigo CS and "normal" Indigo which have to be priced higher then these, if only because they have boots.
I don't know quite how they are going to manage all this product+variant diversity, and why sustaining the old Indica DICOR is even necessary. They really need to simplify their portfolio sooner or later. |
I guess every auto company in India is now hooked to the Maruti strategy. Have multiple products in the same price band. If it cannibalises the sale of other models in the portfolio, it also pulls in some sales from competitors. Considering that most of these cars are on similar platforms, the diversity in manufacturing them is manageable. As it is, automation in Indian factories is much lesser than in developed countries. Thus one can configure greater flexibility into the production lines.