People's concept of "value" varies from person to person. As discussed in this topic the percentage of people who see value in skoda Fabia is going to be very low. But in a country like India , the percentage is misleading, even a small percentage would result in a large number.
I dont think skoda is trying to be a market leader , the value proposition is the "snob/elite/exclusive value" . There are people who are willing to pay for that , albeit a small percentage.
But what Suzuki / Hyundai makes as profit from say 5 customers, skoda would make from 1 customer. And Skoda as a company is happy with that.
I feel that Skoda Fabia would be a success for Skoda, but would not be a " successful car " say like the Swift DDis.
__________________ Ramachandran Subramanian
06 Judo 4x4
07 Honda Unicorn
09 Innova GX8 |