Snob value and brand value is created with some inherent in the product apart from pricing, when we talk of premium pricing strategy we are talking prices that are more to a certain extent not the crazy pricing from Skoda.
To carry that off there will have to be something extraordinary in the car which is unfortunately ordinary so the premium pricing strategy is not going to work.
I have said this before unless Skoda intentionally having realized they don't have the dealer infrastructure or capacity intentionally intend to limit the numbers.
People routinely come in these forums to ask for assistance, how many of the experts here are going to recommend the Fabia? The Jazz is apparently going to be launced at 5.5, the Punto at 5, that's more in perspective and realistic pricing.
Please tell me what is it in the Fabia that makes it premium or extraordinary deserving that price tag? The looks are ordinary, certainly not modern or avant garde, the engine is ordinary too, there is no ground breaking technology, there is nothing premium in the car unless airbags and abs going to make it worth the massive premium. How will compete with the Jazz or Punto at those prices or even the Swift or the overpriced Getz Diesel with a superb engine?
Last edited by raul : 12th January 2008 at 15:57.
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