View Single Post
Old 12th January 2008, 23:26   #515 (permalink)
rrnsss
BHPian
 
Join Date: Feb 2006
Location: Chennai
Posts: 214
Default

Fabia is not a value proposition car. When People buy skoda, they take into account the brand image of skoda. The exclusivity it gets them. For those who value that , the higher the price the better it is.

I think we are miscalculating by saying Fabia will not do well. I am sure Skoda auto India will make a boat load of cash by selling a few hundred units a month. As I mentioned before, what Maruti and Hyundai make by selling 5 cars, skoda will make by selling 1 car.

Even if you see the fabia advertisement, they are selling a brand image and not the car based on it's features.

There is a certain market for it in India. As long as they tap into that market they are happy. It might not appeal to technically inclined people like TBHP fourumites, but we are not the target market segment.
__________________
Ramachandran Subramanian

06 Judo 4x4
07 Honda Unicorn
09 Innova GX8
rrnsss is offline   Reply With Quote