Quote:
Originally Posted by roms  I get the feeling that FIAT is more on a suicide mission than on a war path. Why would any Non-Fiat fan even think about buying the Palio MJD if its priced in the same category as the Swift D ? |
Here are the words from Alfredo Altavilla, CEO FIAT.
"We will make 70,000 Fiat cars and the balance will be Tata cars till 2010. This number will not drive us to be the leader in terms of market share. Fiat is keen on addressing the high end of the segments. We want to be seen as a premium brand in the B and C segments and not as a volume maker,” he reiterated."