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Old 4th February 2008, 13:43   #345 (permalink)
islahuddin
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Join Date: Aug 2007
Location: Bangalore
Posts: 8
Default Fiat kicks off new branding strategy in India

In today's ET , there's an article on Fiat's re-branding strategy and also pricing news on Fiat Palio 1.3

"The company has also lined up a host of new launches for this year across various segments. Around March, it plans to launch the Palio Stile with the 1.3-litre multijet diesel engine. Sources said it will be very competitively priced vis-a-vis the Swift diesel, the other hot hatch that also uses the same engine"

I am eagerly awaiting this launch to finalise my buying plans
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