[Mpower]

is the Mahindra Bolero…(Jan 07 data)

I was casually looking at the top 10 sales figures for Jan and startled to find that the Bolero is at # 10 spot ahead of SUVs like Sumo/Tavera. Only the Innova comes close.

Clearly Mahindra must be doing something right with this vehicle to be lapped up the junta in such large numbers. I have a hunch that its is mostly B-class small towns and rural areas that are big customers for this vehicle.

So, basically I am trying to understand more about this vehicle because its rarely spoken about (or suggested) on Team BHP, its plus points and who the buyer demographic is and where do these people live because I sure as heck did’nt see too many of these in Bangalore. So... lets talk Bolero.