I do not agree with this strategy of Fiat. It is a good idea to bring 500 to India as CBU, but they should have gone that extra length and brought Bravo as CKD/SKD. That way, at least, they could have seen some sales. 500 has history to its credit, which the Bravo does not. There could be some people who might want to buy 500, but I really doubt whether anyone will buy Bravo at 20l, the engine specs not withstanding.
Poor strategy, I should say.
__________________ Deepak Honnalli. |