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Originally Posted by rippergeo  do they even do market research? |
FORD INDIA CFO - dude do u know how expensive market research is ?
FORD INDIA MARKETING HEAD - and adding on - very boring too..does not yield any clear results on top of it ..
FORD INDIA CEO - ok , then lets not waste time. lets launch this truck as such and see what happens. we dont have anything to lose. US markets are anyways scr%W$. so no one will ask us any questions..