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Old 25th March 2008, 02:32   #7 (permalink)
DocG
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Join Date: Nov 2007
Location: Mumbai - Singapore - Cali
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it is quite possible that Acura and Infinity head outside the US...As everyone knows, Lexus, Acura and Infinity were created to attend to the needs of the US auto market. However Lexus decided to head to the rest of the world, and did very well for itself. Acura and Infinity however stayed within the US. This year however, Infinity is hitting Europe, and they are entering aggressively. Hence we should see Acura branching out soon enough...

However back to the topic, yes, Lexus enjoys excellent brand equity here in India [most people don't know it's a Toyota :lol]
Therefore sales should be hot, however BMW will be rather untouched due to their sporty image, but on the pure luxury front, Lexus has a lot to offer...
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