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V-16 · 25th March 2008, 03:40

Toyota and even Honda have bought in their US spec larger cars to India instead of the European ones (Corolla, Camry and Accord) so it makes sense that the Lexus comes in with limited American spec like the above cars. Lexus IMHO is a brand to watch in India. Now to get their pricing right. I know they might have done their research but here are some tips they should follow;

1) Come on in with the latest model,
2) Do not price it near the Mercedes S class or the BMW 7 series. It should in fact be a good 15% lower. See what an unknown brand like Hyundai did to Accord in India with the earlier Sonata. But these guys never learn. They undid all that with the current Emberra. So also with the Camry. The VW story is also there to see.
3) Learn from what Nissan did with their Teana versus the Camry.
4) Give the buyers an offer they cant refuse and you have an instant hit.
5) The LX 470 SUV is an already established vehicle in the Indian market. Unfortunately, the same cannot be said about their brilliant Luxury Sedan which is actually an S class beater.

25th March 2008, 03:40	#8 (permalink)
V-16 Senior - BHPian Join Date: May 2005 Location: mumbai Posts: 2,236	Toyota and even Honda have bought in their US spec larger cars to India instead of the European ones (Corolla, Camry and Accord) so it makes sense that the Lexus comes in with limited American spec like the above cars. Lexus IMHO is a brand to watch in India. Now to get their pricing right. I know they might have done their research but here are some tips they should follow; 1) Come on in with the latest model, 2) Do not price it near the Mercedes S class or the BMW 7 series. It should in fact be a good 15% lower. See what an unknown brand like Hyundai did to Accord in India with the earlier Sonata. But these guys never learn. They undid all that with the current Emberra. So also with the Camry. The VW story is also there to see. 3) Learn from what Nissan did with their Teana versus the Camry. 4) Give the buyers an offer they cant refuse and you have an instant hit. 5) The LX 470 SUV is an already established vehicle in the Indian market. Unfortunately, the same cannot be said about their brilliant Luxury Sedan which is actually an S class beater. __________________ WWHHOOOOOOOSSSHH---PSSSHHCCH---WWHHOOOOOOSSSHH----PPSSSHHCCH---WWHHOOOOSSSSHH---!!!!