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Do not price it near the Mercedes S class or the BMW 7 series. It should in fact be a good 15% lower.
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Thats what they do everwhere else and should do here in India also but I really wonder what pricing strategy Toyota will adopt for Lexus in India.
Consider this:
The Camry is priced almost at C/3/A4 levels in India.
So logically the real C/3/A4 competitor in the Lexus range (IS) will probably compete with the E/5/A6?!