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Originally Posted by theMAG  but then the Ikon is approaching the end of its model life in 2009. |
How or why do you say that? The product life cycle of cars in India is usually longer than in the US or Europe. M800 and Esteem are examples. I would say Ikon is still at the saturation stage. There is still time before it goes into its final death.
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Originally Posted by SkyWalker Its not so easy! That will kill the already not so spectacular Fiesta sales - most of which are diesels. Remember Huyndai killing Accent CRDi to boost Verna sales? |
I feel most car companies in India today are desperately seeking volumes to keep moving. If Ikon is going to achieve volumes, I dont think it should bother Ford much. It will help them gain lost ground and will also help fund for new launches.
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Originally Posted by muneemmk It was almost time that they stopped production of the Ikon it was doing that less numbers,now this maybe a welcome move ,but who would buy a Petrol Ford Ikon which may stop production anytime soon ?
It's All about taking the risk. |
Yes, thats the right word, almost time. Not yet. We have seen the Esteem and its derivatives in business for a longer time. Havent we? I still see more steam for Ikon.