well said!
most research conducted in most consumer goods industries is skewed heavily towards what the particular consumer goods industry (read: chap who has commissioned and is paying for the research) wants to hear.
While I will not trash all research indiscriminately, for the most part, it is bunkum or only partially true at best.
To confound the general public by clouding issues with the use of words seems to be the mantra these days!
Its the same story with the TRP ratings on TV Channels - how many of you have ever been consulted as to which channels you regularly watch, if at all?
Quote:
Originally Posted by tsk1979  The research is by a little known RDA group. Thats besides the point. The real point is that we have a news article mentioning a research, without telling what was the sample data etc., etc.,
For example The research could have been based on 100 people from "We love ford" community on orkut or Facebook.
So until we know the details of a research its hogwash.
For example I can do a research and conclude that A Indica diesel accelerates faster than a swift petrol, all I have to do is tow a truck with the swift while doing the research, and leave out the details.
So I won't be lying, I just won't be telling the complete truth. |