Its a lucrative market segment that needs a player with an extremely high level of commitment. Now, Mahindra hopes you will take your car to them for a value-priced after sales service experience.
I will quote a previous post of mine (from
the Bosch Thread) to explain the segment they want to enter / create :
Quote:
Originally Posted by GTO  Heres is what Bosch is trying to accomplish.
Current scenario in India for automotive repairs / service :
At one end of the scale is the unorganised segment offering cheaper, faster but unreliable service to your car. There is a lack of credibility but many owners are forced to choose this option due to convenience or lower cost.
The other end consists of manufacturer authorised service stations which are not only much more expensive in terms of money but also time. The wait periods are long, and the locations are restricted. The only upside is guaranteed quality - original parts, trained service staff and no malpractices.
Bosch's plan:
Is to create a position within these two extremes i.e. offer Bosch authorised service stations that are fully equipped with the right information technology, genuine parts inventory, trained tech staff and high service quality while at the same time beat the cost of the authorised service station and convenience of the unauthorised segment. Their pricing strategy is somewhere in between the two ends.
The idea looks very promising. I do hope some people can give a review on whether Bosch has been able to accomplish their commitment of high quality at a realistic price.
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This is expected to be an extension of the First Choice used car division. Does Mahindra have what it takes to finally make it where others have failed?