Quote:
Originally Posted by aaggoswami  Then they are bound to fail. They just cant position VW as high end brand above Skoda with this car. After Passat, it will be shock. The buyer in 13 lakh category will go for Honda or Toyota or Skoda. It is now clear that Skoda brand has made the entry of VW difficult. the best option is to launch this car with Skoda badge.
Spending more and attacking the 8Lakh category with diesel will give them sufficient numbers to sustain and justify their investments. |
I would have thought that the VW brand
is in a higher category than Skoda?