Quote:
Originally Posted by GTO  A high-end brand selling performance parts in a mall is a stupid strategy! Maybe it has some value on the awareness front but thats it. What they ought to do instead is build an online model, open independent stores (even within HM showrooms) and tie-up with established tuners / performance part stores. |
I suspect its more to do with brand recall. With the footfalls in malls gaining by the day - the brand recall of Ralliart (associated with speed and action) will allow for the Mitsubishi brand to also get eyeb@lls. this will have a trickle down effect with the brand first gaining acceptance.
I think its good, with the popularity going up ,we might start seeing the cedia's and other mitsu cars also gaing acceptance first and this in turn converts to sales.